End-to-end product design
From problem framing and user research through information architecture, interaction design, and high-fidelity UI. I don't hand off at the wireframe stage.
Designer who thinks in systems, leads with clarity.
I'm Guy Bar-Sinai, a product designer and project manager based in Tel Aviv. My path runs through 7+ years leading design and project processes at Studio Hube, a Google UX Design Certificate, and an ongoing practice of building product concepts as if they were shipping products.
BACKGROUND
I started in project management and interior branding at Studio Hube, where I led complex design processes for corporate clients: coordinating teams, managing timelines, and making design decisions that had to hold up under real constraints.
That grounding in process and ownership pushed me toward product design. I completed the Google UX Design Professional Certificate and built two full case studies: a fintech savings app (Pool) and a civic-tech AI platform (Zchut-AI), treating each as a real product problem, not a course exercise.
II'm ready for product design and design leadership roles at tech companies. I bring cross-functional coordination, systems thinking, and the ability to move from ambiguous problem to shipped design.
2017 – 2025
Studio Hube
Brand Manager and Design Lead, Interior branding for corporate offices. End-to-end ownership of design processes, client relationships, and cross-team coordination.
WHAT I BRING
Design that ships. Process that scales.
Design systems thinking
I build with tokens, components, and shared logic. Pool, Zchut-AI, and Signal each ship with their own brand token system, structured the same way. I reference Material 3, Polaris, and Apple HIG
Project ownership and coordination
7+ years managing multi-stakeholder projects with real delivery pressure. I understand how design decisions ripple into timelines, costs, and team dynamics.
AI-integrated design workflow
I actively use Figma AI, Framer AI, and other tools to accelerate design work, not as shortcuts, but as part of a deliberate process.
BEYOND WORK
Outside of design I spend time cooking, baking, doing ceramics and 3D printing, illustration, and caring for plants. I travel with my partner and pay close attention to local art and architecture. These aren't unrelated. Noticing materials, proportion, and detail is the same muscle.
Cooking + Baking
Ceramics
3D Printing
Illustration
Travel
Plants