Product design
I work from problem framing and research through flows, interface design and prototypes.
Product designer with a background in project delivery and spatial design.
I'm Guy Bar-Sinai, a product designer based in Tel Aviv. Before moving into digital products, I spent four years leading design and delivery for branded workplace projects. Today I work across product logic, interaction, UI and implementation.
BACKGROUND
I trained as an industrial designer and started out designing and producing ceramics exhibitions, then moved into project management and interior branding at Studio Hube, where I led complex design processes for corporate clients: coordinating teams, managing timelines, and making design decisions that had to hold up under real constraints.
I moved into product design after completing the Google UX Design Professional Certificate. Since then I have developed three independent case studies, Signal, Pool and Zchut-AI, alongside freelance client work including a bilingual coaching site launched in 2026.
I'm looking for a product design role where I can work on complex systems and stay close to delivery.
NOW
Freelance · Product and Web Design
Client work end to end: positioning, information architecture, design system and responsive build. Recent clients: Dan Arad Coaching and Marima. Open to full-time product design roles in parallel.
2025 – 2026
Google UX Design Certificate
Completed the full professional certificate program. Built Pool and Zchut-AI as end-to-end case studies.
2023 – 2025
Studio Hube
Project Manager and Design Lead. Branded workspace projects for tech clients including Wix, Lightricks, Dynamic Yield, ZoomInfo and GE HealthCare. Owned scope, budget, timelines and design quality across 12+ concurrent projects with teams of 4-7.
2019 – 2023
Design Academy Eindhoven
MA Contextual Design (With Honors), 2019–2021. Independent design research and freelance projects across systems, identity and spatial design, in Eindhoven and Amsterdam.
2017 – 2019
Studio Hube
Project Manager and Design Lead. Interior branding for corporate offices. End-to-end ownership of design processes, client relationships and cross-team coordination.
2015 – 2017
Benyamini Ceramics Center
Exhibition Designer and Producer. Designed and produced contemporary ceramics exhibitions under tight logistical and budget constraints.
2012 – 2016
Holon Institute of Technology
B.Des Industrial Design. Where the systems habit started: designing objects that have to survive manufacturing, cost and use.
HOW I WORK
Product logic, interface design and delivery
Systems
I use tokens, components and shared rules to keep decisions consistent across screens.
Project delivery
I have four years of experience coordinating clients, teams, budgets and deadlines across concurrent projects.
AI in the workflow
I use AI for research, critique, prototyping and implementation. Product decisions and final review stay explicit.
BEYOND WORK
Outside of design I cook, bake, work with ceramics and 3D printing, illustrate, care for plants and travel with my partner. I tend to notice materials, proportions and small construction details wherever I go.
Cooking + Baking
Ceramics
3D Printing
Illustration
Travel
Plants