STUDIO HUBE
Four years as design lead at an interior branding studio that works with tech companies across Israel. Dozens of projects, each ending on a fixed move-in date.
About the projectI ran each project from brief to installation. I directed graphic and product designers, worked with the production manager and budget leads, and ran client sessions every two weeks to settle what the client, the architects and production each needed.
ZoomInfo: reset the brief first
The project had stalled. The client had rejected every direction. I took over the process, reset the brief before touching the design, and led the team through a new concept phase from scratch.
AllCloud: agree early, then go bold
Agreeing on the concept early left room for bolder moves: a cloud mural, a pop-art collage and a geometric installation, all drawn from the brand's own visual language. The hard part was staying inside the architects' limits and the budget.
HP: the technology is the material
HP wanted their technology to read as art, not advertising. We made site-specific works out of HP's own materials, so the technology itself became the visual language.
Lightricks: production knowledge for an in-house team
Lightricks had an in-house design team with a clear vision and little experience in 3D signage or spatial art. I worked alongside them, brought the production knowledge, and found ways to build concepts they had assumed were not possible.
